01
ApplicationsPredictable founder acquisition
Program-specific campaigns, partner referrals, nurture and conversion work that produce suitable applications—not just traffic.
Partnership proposal · Confidential · 24 August 2026
Catalysr has the proof.
Now build the growth system.
A focused 90-day partnership to turn Catalysr's mission, community and public-sector credibility into a predictable engine for founder acquisition, authority, partnerships and funding.
Not a social-posting package. A measurable external growth capability.
Existing public proof
1,300+migrapreneurs supported
87countries represented
300+businesses created
4,027LinkedIn followers
The central opportunity
Catalysr does not need more activity.
It needs its assets to compound.
Programs, founder stories, partner relationships, events and impact data should operate as one connected growth system—not as separate campaigns that reset after every deadline.
02
AuthorityCategory authority
A LinkedIn-led point of view that makes Catalysr the recognised Australian voice on migrant entrepreneurship.
03
PartnershipsAn activated network
Alumni, mentors, universities, councils and community partners equipped to refer, share and open doors.
04
ImpactFunding-grade evidence
Consistent impact proof, attribution and founder outcomes that strengthen renewal, sponsorship and expansion cases.
What the public audit says
The audience exists.
The system between attention and outcomes does not—yet.
Upflir reviewed Catalysr's website, current programs, LinkedIn presence and recent Instagram posts and comments. The strongest near-term opportunity is not simply publishing more. It is connecting authority, community distribution and conversion.
Strategic verdictMake LinkedIn the authority layer, Instagram the human layer, partners the distribution layer and the website/CRM the conversion layer.
LinkedInPriority 01
4,027
followers already aligned with funders, partners, mentors, established founders and professional referrers.
Instagram signalSmall current sample
~2.8×
visible interactions on collaborative posts versus comparable standalone posts. People-led posts also attracted more genuine discussion.
Conversion gapImmediate
Inconsistent public impact figuresTime-sensitive calls to action can outlive deadlinesMixed links and external forms weaken attributionEvents and cohorts are not fully repurposed
The Upflir growth system
One operating loop.
Every cycle gets smarter.
We create the machinery around Catalysr's strategy: sensing opportunities, producing approved assets quickly, activating distribution, capturing demand and learning from what converts.
01
Listen
Programs, deadlines, stakeholder priorities, audience questions
02
Create
Founder stories, insight, campaign assets, partner materials
03
Distribute
LinkedIn, Instagram, email, partners, events and search
04
Convert
Landing pages, qualification, nurture, reminders and referrals
05
Learn
Attribution, dashboard, tests, weekly decisions and better proof
Campaign intelligenceContent productionPartner activationCRM and nurtureConversion optimisationImpact communicationsMeasurement
The delivery contract
Concrete output.
Measured by outcomes.
The partnership combines the visible work Catalysr needs each week with the infrastructure that makes every program, story and relationship more valuable over time.
Growth intelligence
A baseline, KPI tree, message system and 12-week program and campaign plan—kept current as priorities and opportunities move.
- Baseline and target model
- Audience and message architecture
- Live campaign command centre
Authority content
Six to eight core assets each week, adapted across LinkedIn, Instagram and email, with rapid packs around deadlines, cohorts and events.
- Leadership and organisation content
- Founder or partner story each fortnight
- Four-week rolling editorial calendar
Acquisition and conversion
Up to three prioritised campaigns across 90 days, connecting partner distribution, landing journeys, qualification, nurture and reminders.
- Campaign and referral kits
- Lightweight conversion improvements
- Controlled message and journey tests
Evidence and optimisation
A live scorecard and weekly decision rhythm that turns activity into learning, stronger outcomes and funding-ready proof.
- Weekly dashboard and decision memo
- Three flagship case studies
- Month-end impact and performance pack
Primary scorecardQualified applications · completion rate · partner-sourced demand · partner/funder conversations
Diagnostic signalsTarget-role engagement · referral clicks · email conversion · cost per qualified application
Numeric performance targets are agreed after the baseline review, so Catalysr is measured against real data—not invented benchmarks.
The first seven days
Visible momentum in week one.
We start by solving the most urgent commercial problem while installing the minimum infrastructure needed to measure and improve it.
Day 101
Align
Outcomes, audiences, capacity, approvals and immediate priorities
Day 202
Instrument
Tracking taxonomy, conversion definitions and baseline dashboard
Day 303
Architect
Message system, proof points and four-week campaign calendar
Day 404
Build
Priority campaign pack, LinkedIn reset and partner referral kit
Day 505
Launch
Approved assets live, response system active and first tests queued
By the end of week one
Catalysr has an agreed message system, a four-week campaign calendar, a live priority campaign pack, a partner referral kit, a conversion action list and a working baseline dashboard.
The recommended engagement
A 90-day path from activity to capability.
Month one creates momentum. Months two and three create the compounding value: optimisation, evidence, partner activation and reusable systems.
Month 0101
Build and prove
Fix the highest-value conversion gaps, launch the priority campaign, establish tracking and create a repeatable content and referral rhythm.
- Campaign command centre
- LinkedIn authority stream
- Conversion and referral system
Month 0202
Optimise and scale
Use live evidence to improve messages, creative, landing journeys and partner contribution while capturing founder and program proof.
- Controlled growth tests
- Partner activation
- Founder case-study system
Month 0303
Institutionalise
Turn what works into documented playbooks, a forward program pipeline, stronger impact communications and a clear next-quarter plan.
- Growth playbooks
- Funding-grade reporting
- Quarterly opportunity roadmap
By day 90
01
A working founder-acquisition and referral system
02
A LinkedIn authority engine for Catalysr and leadership
03
A dashboard linking activity to applications and opportunities
04
Reusable playbooks, proof and a forward quarterly plan
Investment
Choose how far
Catalysr wants to compound.
The recommended 90-day partnership balances speed with enough runway to establish evidence, optimise performance and leave Catalysr with durable capability.
All fees are in AUD and exclude applicable taxes, media spend, significant website/application development, travel and approved third-party production or software.
Growth Launch
AUD 18,00030-day engagement
For Catalysr to solve the most urgent campaign and establish the essential growth foundations.
- Seven-day mobilisation
- One priority acquisition campaign
- LinkedIn and referral reset
- Tracking and baseline dashboard
Growth Partnership
AUD 48,00090-day engagement
The recommended path: enough time to build, prove, improve and institutionalise the system across Catalysr.
- Everything in Growth Launch
- Weekly optimisation and reporting
- Partner and alumni activation
- Case studies and impact communications
- Documented playbooks and next-quarter plan
Embedded Growth Function
From AUD 22,000per month after the first 90 days
For Catalysr to retain a responsive external growth and communications function without building a full internal team.
- Quarterly planning
- Multi-program growth delivery
- Executive visibility
- Partner and funding pipeline support
Recommended payment structure50% on approval · 25% on day 31 · 25% on day 61
This funds immediate mobilisation and protects delivery capacity for Catalysr across the full 90-day window.
Designed for a fast, low-friction partnership
High output for Catalysr.
A simple client experience.
Upflir owns
Strategy, production, campaign orchestration, tracking, optimisation, dashboards and concise weekly recommendations.
Catalysr provides
One decision-maker, consolidated approvals, current program facts, access to agreed systems and consent for founder stories.
Together we decide
Priority outcomes, public claims, partner-sensitive communications, target audiences and the next best growth tests.
Proposed next step
One working session.
Then we move.
A 60-minute session to confirm Catalysr's program targets, current conversion baselines, internal capacity and approval process. Upflir then finalises the statement of work and begins mobilisation.
01
Confirm the 90-day partnership in principle
02
Nominate the executive sponsor and approval owner
03
Begin mobilisation within five working days
Research scope and evidence links +
Catalysr website↗NSW Migrapreneur Fellowship↗Victoria–India Market Makers↗Catalysr LinkedIn↗Catalysr Instagram↗NSW Government announcement↗
Observations reflect public information available on 24 August 2026. Final performance targets should be agreed after access to historic website, application, email and CRM data.